Imane Khedri Karas
Google Ads
- Setting up Conversion Tracking Tags & Remarketing Tag
- Building Audiences for Remarketing
Google Analytics
GA4 Fundamentals
- Setting up Google Analytics
- Tracking Code Installation with Google Tag Manager
- Key Settings and Navigational Functions
- Setting Events with Google Analytics
- Use Goal Funnels to Analyze Customer Conversion Journey
- Monitoring Campaigns with Google Analytics Reports
- Analysing Google Analytics Data
Conversion Tracking
Google Tag Manager
- Understanding Tags, Triggers & Variables
- Creating a Tag Strategy
- Setting up Hotjar, Form Submission & Download Tracking
- Setting up the Meta Pixel & Passing Events
- Setup Google Ads Conversion Tracking & Remarketing
- Ecommerce Conversion Tracking (AddToCart, Checkout, Purchase)
Search Engine Optimization (SEO)
SEO Fundamentals
- Keywords and SEO Content Planning
- Optimise Organic Search Ranking (Technical, On-Page & Off-Page)
- Measuring SEO Performance
- Basic Website Optimisation
- SEO Tools Overview: SEMrush, Page Speed Insights, Google Search Console