AI Leadership

Designed by AI implementation specialists, this executive programme equips participants with proprietary frameworks and leading tools to drive organisational productivity and strategic AI adoption. Certificate holders have demonstrated the ability to:

• Define core AI types by capability and technology.

• Explain how prompt design influences AI output quality.

• Recognise the ethical and legal implications of AI-generated content.

• Craft effective prompts using the C³ model.

• Build custom AI personas with A³ tailored to specific business or creative functions.

• Document and scale repeatable AI workflows using the B³ framework.

• Deploy AI agents to support research, idea development, and content generation.

• Identify market gaps using AI tools and test new business ideas.

• Critique AI-generated strategies for logic, commercial viability, and brand alignment.

• Evaluate the risks of using AI in business, including hallucinations, bias, and privacy concerns.

• Develop strategic business plans and marketing assets using AI.

• Customise AI-generated outputs - such as pitch decks, social content, or landing pages - to align with tone and goals.

• Determine when to use assistant, advisor, or author personas to solve key business challenges.

The programme also included a keynote by Zack Kass, former Head of Go-To-Market at OpenAI, offering a bold, optimistic vision of AI’s potential to unlock innovation, reshape industries, and elevate human potential in the age of intelligent technology.